Windows
When it comes to video conversion Freemake does it right. Freemake Video Converter is probably the best video converter I’ve ever used. It supports batch processing and has a beautiful and intuitive user interface. You’ll takes less time to learn how to use it then it is to download and install it. Freemake’s software are so professionally designed you’ll have difficulty believing it’s really free.
Mac OS X

Since I shoot with a Canon Digital IXUS 100 IS and videos are saved in .MOV format, I don’t usually need a video converter when I’m working on a Mac with iMovie. Sadly though I haven’t been able to find a video converter that I’ve been satisfied with. The cross-platform HandBrake is one option, but it only converts videos to .MP4, .M4V and .MKV formats. The best I’ve used so far is the Kigo Video Converter Free for Mac (also available for Windows PCs)

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